Sing Style

Searching deep within the noise made by international names – between Westwood and Pugh – the Audi (formally known as Singapore) Fashion Festival thankfully showcased some of Singapore’s very own inspirational designers at the Blueprint featuring Blackmarket parade. One of the undisputed headliners of the parade was local girl Sabrina Goh with her self described “androgynous, structural and minimal” label Elohim.

Elohim was born out of Sabrina’s first ready-to-wear women’s collection designed in January of this year. Besides designing, Sabrina’s day can include drafting, sewing, merchandising, marketing or meeting with suppliers which means her busy schedule’s not really over until well into the pm.

Control Freak, the title of Sabrina’s newest collection explores the power shifts felt by a person who attempts to control and dictate their environment. The fabrics in the collection work in opposition, matte against shiny, colour against black. Side buckles are incorporated to transform silhouettes, tighten and release volume, join and separate designs. The designer gets her inspiration from a variety of sources; in particular structural objects, geometric shapes and Lego.

Elohim will face many challenges, but Sabrina believes that passion, ongoing resilience and a bit of luck will help her achieve her goals and maintain her labels success. With dreams to showcase Elohim on international platforms such as New York Fashion Week, Sabrina Goh is one designer to keep an eye on. The LaSalle College of the Arts graduate echoes SingStyle’s mantra proclaiming that “singapore’s creative scene is getting more exciting than ever before!”

Elohim can be found perusing the racks of Blackmarket and Hide & Seek or online at www.sabrinagoh.com